Inbound Methodology

The B2B buying landscape has changed: traditional (interruptive) outbound sales and marketing no longer resonates.

But, through persona-relevant content and relevant, helpful interactions the inbound methodology works to attract, convert, close and delight; nurturing relevant site visitors into qualified leads, valuable customers and long-term brand advocates.

Calculate your ROI with our free Calculator

Why is Inbound The Answer?

Typically, Inbound helps to address challenges such as:

  • Generating consistent, qualitative, quality lead volumes
  • Understanding the real cost per acquisition (CPA)
  • Proving ROI across all campaign activities
  • Closing the lead-to-sales loop, integrating automation activity and aligning disjointed campaigns
  • Aligning marketing and sales

Why Inbound and Why Now?

Inbound marketing works to:

  • Reach relevant prospects; earn attention by solving buyer’s pain-points
  • Help quality buyers convert, with tailored, helpful nurture throughout the funnel
  • Align marketing and sales; provide sales with higher quality leads
  • Position your brand as helpful advisors and the best-fit solution for your buyers

What Inbound Brings:

  • Creates a closed-loop marketing/sales ecosystem for quality results throughout the funnel
  • Drive relevance in the eyes of the buyer
  • Ensures content assets are buyer persona-focussed for compounding resonance
  • Maps and tracks campaigns to specific lead and financial goals and KPIs
  • Enhances business growth by developing better-fit, longer term buyer relationships
  • Equips marketing teams with the tools and automation to manage modern campaigns effectively

How Inbound Helps:

  • Aligns marketing and sales as business partners
  • Forms the foundations for sales enablement and inbound sales strategies
  • Articulates a holistic buyer-focussed marketing plan
  • Develops strong best-fit buyer insight and relationships
  • Intricately mapped strategy for clear ROI
  • Tightly couples the strategic directions of your buyers with your proposition
  • Enables seamless internal communication and closed-loop reporting
  • Ensures your brand is active across the channels and platforms your buyers use

CMO's Planning Guide

Why not download our step-by-step guide to Inbound Marketing? The guide covers everything from understanding the basics, to implementing best practice campaigns.

Download 'A [CMO's] Guide To Inbound Marketing'

Inbound Marketing ROI Calculator

What ROI could you achieve with inbound?

Successful inbound campaigns are the ones that realistically map their goals. With this calculator, you can get a precise idea of the return you could achieve within your specific campaign timescale and budget.

Your Inbound Marketing ROI Results

Currency

Revenue Target

Avg. Order Value

Inbound % of Total Revenue

Timescale (years)

Sales Cycle (months)

Organic %

Social %

Paid %

Referral %

Organic %

Email %

Social %

Paid %

Referral %

Lead Generation Targets
You need

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Inbound Leads
Across all channels
to generate

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MQLs
at a conversion rate (%) of
to generate

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SQLs
at a conversion rate (%) of
to generate

0 0

Customers
at a conversion rate of
to achieve your

0

0

Annual Revenue Target

Choose how to see your results

Download Your Free Lead Calculator Report

For A Lead Breakdown By Channel

Strategic Inbound ROI Report

Build The Internal Business Case For Inbound

This executive briefing is designed to introduce and outline inbound marketing to your sales and marketing teams. It describes the objectives and benefits of inbound, showing how the methodology maps to business goals, while providing a practical framework, timelines, and steps to take to implement a successful inbound strategy.

This executive briefing is designed to introduce and outline inbound marketing to your sales and marketing teams. It describes the objectives and benefits of inbound, showing how the methodology maps to business goals, while providing a practical framework, timelines, and steps to take to implement a successful inbound strategy.

  • How to implement inbound’s many moving parts successfully
  • How to build the business case for inbound
  • Frameworks, timelines and technology needed
  • Aligning marketing and sales
  • Measuring success for definite ROI
eBook cover

The Value of Inbound Marketing

68% of marketers using inbound say strategies are effective, vs 32% using outbound

Source: State of Inbound

46% of marketers say inbound creates higher ROI (just 12% say outbound is best)

Source: HubSpot

One third of marketers think outbound techniques are overrated

Source: HubSpot

Inbound Marketing Planning Service

Our inbound marketing planning service and pricing structure is designed to provide clients with a strategy to fit their unique goals, with the agility to adapt to changing business remits and delivery timescales.

Coming soon

Our inbound marketing planning service and pricing structure is designed to provide clients with a strategy to fit their unique goals, with the agility to adapt to changing business remits and delivery timescales.

Coming soon

  • Campaigns planned to your timescales
  • Adjustable reviews to rapid ramp up, or slow down campaigns
  • Agile campaigns for fast reactions to changing remits
  • Adaptable to align with quarterly budgets and goals
Inbound Marketing