B2B Inbound Marketing &
Account-Based Marketing
Agency Services
For Technology brands
Are you looking to identify accounts actively in-market for your solutions?
Our Philosophy
We help global B2B technology brands grow their sales and marketing pipeline by identifying and engaging accounts actively in-market for their products and solutions.
Our Inbound Marketing to ABM Agency Services
We can help you find the best data-driven marketing mix for your situation; creating an ‘always on’ framework that focuses budget and resources on accounts and prospects in an active technology buying cycle; to achieve the results you need.
Inbound Marketing
Full-funnel inbound marketing campaigns built to deliver clear ROI, qualified leads and valuable customer relationships.
What is Inbound Marketing
Account-Based Marketing
Best-in-class, bespoke account-based marketing campaigns designed to target and foster deep relationships with high-value account stakeholders.
What is Account-Based Marketing
Insights, Strategy and Planning
Our insight, strategy and planning services are designed to provide clear visibility into the accounts researching technology vendors; and pin-point exactly who’s in an active buying cycle.
Sales & Marketing Tech Services
Our sales and marketing technology service can help you identify, implement and integrate the right tools and technologies to support your business and campaign objectives.
Content Development
Buyer-mapped content strategies and content assets of all varieties to attract, inform and nurture your ideal audience.
Growth Driven Design
Data-driven, insight-led web design (and redesign) that rethinks traditional processes for maximum results.
What is Growth Driven Design
Meet the Team
Meet the people behind the process.
Whatever your challenges and goals, our experienced team are here to support every aspect of your digital campaigns; ensuring complete alignment for maximum impact.
James Self
Senior Inbound Marketing Strategist
James has a BSc in Mathematics and a passion for analysis. He manages client projects and has experience in all elements of digital marketing
Lucy Jones
Head of Content
Lucy has been writing about all aspects of digital marketing since 2012 and is an experienced copywriter, with a BA in English Literature and American Studies
Lucy Donovan
Inbound Marketing Strategist
Lucy has a BA in Retail Management and Marketing. Specialising in the inbound marketing methodology for B2B clients, Lucy manages a number of client campaigns
Alex Embling
Managing Director
Alex has over 20 years’ experience in inbound marketing, ABM and modern lead generation, working with some of the world’s largest B2B companies
Alastair Kane
Senior Inbound Marketing Executive
Alastair specialises in SEO, PPC, Conversion Rate Optimisation, Web Analytics, and Multi-Channel Lead Generation
Craig Ivemy
Senior Web Developer
Craig specialises in web application and RESTful API development, along with building advanced WordPress sites
Jeremy Hickman
Senior Web Designer
Jeremy has more than ten years’ experience as a graphic designer and web developer and is also a WordPress expert
Ettie Greenwood
Inbound Marketing Intern
Studying for her BA in Marketing, Ettie has a strong interest in digital marketing. She executes a diverse range of campaigns and manages client social accounts
Gerry Dapergolas
Inbound Marketing Strategist
Gerry has an MA in Digital Media. He manages multiple Enterprise client projects, with particular expertise in delivering persona-relevant content and messaging
Faysal Mekhid
Web Developer, Illustrator, and Motion Graphics Artist
Faysal has a BSc in Computer Science: Multimedia and Digital Systems, and is a programming enthusiast and self-taught artist
Emily Clayden
Inbound Marketing Executive
Emily has a BA in Psychology & Sociology. She helps to manage a wide range of inbound marketing and ABM campaigns for B2B Enterprise clients
Fes Askari
Head of Inbound Sales
Fes is experienced in helping B2B Enterprise companies assess their inbound to ABM strategy and align their sales & marketing teams with the modern buyer’s journey
Natasha Hemmings
Inbound Marketing Executive
Natasha has a BA degree in English Literature and works on a variety of digital campaigns, as well as managing client social accounts
Join us
Work at Strategic IC
We're looking for driven people, of all experience levels to help us grow. Think you'd be a good fit? Contact us.
Partner With an Agency Who Understands Your Niche
Strategy choice is not the only decision to make. To ensure best value and return for your investment, it’s wise to partner with the right-fit agency to deliver on your goals.
In an ever-diverse and rapidly shifting landscape, you need an agency who not only aligns with your business, but who understands your unique challenges, drivers and audiences.
With in-depth expertise into targeting B2B Technology buyers, we work across Ed Tech, HR Tech, Marketing Tech, Fin Tech, Cyber Security & Infrastructure Tech to provide the experience and agility you need to adapt as quickly as the market changes.
Ed Tech
HR Tech
Marketing Tech
Fin Tech
Cyber Security
Infrastructure Tech
Proven Tech Experience Ensures Results
Our expert team has years of experience and an in-depth understanding of the tactics that global technology brands need to succeed.
Read more about our campaigns, or start building your internal business case with the assets below.
Build the internal business case for Inbound to ABM with one of our executive briefing guides below, or live chat with an industry strategist.
Executive Briefings for
Technology
Case Study
Acxiom
Learnlight
Case Study
Agile Agency Pricing
Our contracts and pricing structures are designed to provide clients the right plan for their goals, with the agility to adapt to changing business remits and delivery timescales.
- Campaigns planned to your timescales
- Adjustable quarterly reviews for rapid ramp up, or slow down
- Agile campaigns for fast reactions to changing remits
- Adaptable to align with quarterly budgets and goals
Some Of Our Customers
Strategic specialise in helping some of the world's largest B2B enterprise tech, professional service and pharmaceutical companies increase and nurture their sales and marketing pipelines
Thought Leadership From Our Content Team
Want to find out more? Here’s the latest advice and thought leadership from our team on everything from inbound, to account-based marketing, B2B sales, design and more.