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B2B Technology &
Account-Based Marketing
Agency Services

For SaaS & Enterprise Technology Brands

Are you looking to identify businesses actively in-market for your solutions?

Strategic are a HubSpot Platinum partner
Strategic are a Google Certified partner

Are you looking to identify accounts actively in-market for your solutions?

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Our Philosophy

We help global B2B technology brands grow their sales and marketing pipeline by identifying and engaging accounts actively in-market for their products and solutions.

Our B2B Tech Marketing and ABM Services

We can help you find the best data-driven marketing mix for your situation; creating an ‘always on’ framework that focuses budget and resources on accounts and prospects in an active technology buying cycle; to achieve the results you need.

Inbound Marketing
Inbound Marketing

Full-funnel inbound marketing campaigns built to deliver clear ROI, qualified leads and valuable customer relationships.

What is Inbound Marketing
Account-Based Marketing
Account-Based Marketing

Best-in-class, bespoke account-based marketing campaigns designed to target and foster deep relationships with high-value account stakeholders.

What is Account-Based Marketing (ABM)
Insights, Strategy & Planning
B2B Intent Data Services

Our intent-data services work to uncover the accounts and prospects who are actively in-market for your solution and technology; for precision, relevancy and revenue growth.

What is B2B Intent Data
Sales & Marketing Tech Services
Sales & Marketing Tech Services

Our sales and marketing technology service can help you identify, implement and integrate the right tools and technologies to support your business and campaign objectives.

Content Development
Content Development

Buyer-mapped content strategies and content assets of all varieties to attract, inform and nurture your ideal audience.

Meet the Team

Meet the people behind the process.

Whatever your challenges and goals, our experienced team are here to support every aspect of your digital campaigns; ensuring complete alignment for maximum impact.

James Self
Senior Inbound Marketing Strategist

James has a BSc in Mathematics and a passion for analysis. He manages client projects and has experience in all elements of digital marketing

Lucy Jones
Head of Content

Lucy has been writing about all aspects of digital marketing since 2012 and is an experienced copywriter, with a BA in English Literature and American Studies

Lucy Donovan
Inbound Marketing Strategist

Lucy has a BA in Retail Management and Marketing. Specialising in the inbound marketing methodology for B2B clients, Lucy manages a number of client campaigns

Alex Embling
Managing Director

Alex has over 20 years’ experience in inbound marketing, ABM and modern lead generation, working with some of the world’s largest B2B companies

Alastair Kane
Senior Inbound Marketing Executive

Alastair specialises in SEO, PPC, Conversion Rate Optimisation, Web Analytics, and Multi-Channel Lead Generation

Craig Ivemy
Senior Web Developer

Craig specialises in web application and RESTful API development, along with building advanced WordPress sites

Jeremy Hickman
Senior Web Designer

Jeremy has more than ten years’ experience as a graphic designer and web developer and is also a WordPress expert

Ettie Greenwood
Inbound Marketing Intern

Studying for her BA in Marketing, Ettie has a strong interest in digital marketing. She executes a diverse range of campaigns and manages client social accounts

Gerry Dapergolas
Inbound Marketing Strategist

Gerry has an MA in Digital Media. He manages multiple Enterprise client projects, with particular expertise in delivering persona-relevant content and messaging

Faysal Mekhid
Web Developer, Illustrator, and Motion Graphics Artist

Faysal has a BSc in Computer Science: Multimedia and Digital Systems, and is a programming enthusiast and self-taught artist

Emily Clayden
Inbound Marketing Executive

Emily has a BA in Psychology & Sociology. She helps to manage a wide range of inbound marketing and ABM campaigns for B2B Enterprise clients

Fes Askari
Head of Inbound Sales

Fes is experienced in helping B2B Enterprise companies assess their inbound to ABM strategy and align their sales & marketing teams with the modern buyer’s journey

Natasha Hemmings
Inbound Marketing Executive

Natasha has a BA degree in English Literature and works on a variety of digital campaigns, as well as managing client social accounts

Join us
Work at Strategic IC

We're looking for driven people, of all experience levels to help us grow. Think you'd be a good fit? Contact us.

Partner With B2B Tech Marketing Experts Who Understand Your Niche

Strategy choice is not the only decision to make. To ensure best value and return for your investment, it’s wise to partner with the right-fit agency to deliver on your goals.

In an ever-diverse and rapidly shifting landscape, you need an agency who not only aligns with your business, but who understands your unique challenges, drivers and audiences.

With in-depth expertise into targeting B2B Technology buyers, we work across Ed Tech, HR Tech, Marketing Tech, Fin Tech, Cyber Security & Infrastructure Tech to provide the experience and agility you need to adapt as quickly as the market changes.

Ed Tech

HR Tech

Marketing Tech

Fin Tech

Cyber Security

Infrastructure Tech

Proven Tech Experience Ensures Results

Our expert team has years of experience and an in-depth understanding of the ABM tactics that global technology brands need to succeed.

Read more about our campaigns, or start building your internal business case with the assets below.

Build the internal business case for Inbound to ABM with one of our executive briefing guides below, or live chat with an industry strategist.

Agile Agency Pricing

Our contracts and pricing structures are designed to provide clients the right plan for their goals, with the agility to adapt to changing business remits and delivery timescales.

  • Campaigns planned to your timescales
  • Adjustable quarterly reviews for rapid ramp up, or slow down
  • Agile campaigns for fast reactions to changing remits
  • Adaptable to align with quarterly budgets and goals
Agile agency pricing

Some Of Our Customers

Strategic specialise in helping some of the world's largest B2B enterprise tech, professional service and pharmaceutical companies increase and nurture their sales and marketing pipelines

Thought Leadership From Our Content Team

Want to find out more? Here’s the latest advice and thought leadership from our team on everything from inbound, to account-based marketing, B2B sales, design and more.