What ROI could you achieve with inbound?

For inbound campaigns to see ROI, realistic goals must be defined and aligned against financial targets. This inbound marketing ROI calculator is designed to streamline the process and simplify your calculations.


Revenue targets, average order value, timescales, sales cycle length, conversion rates and more must all be considered for an accurate assessment. To find out the ROI you could see with inbound, start by entering your revenue target in the field below:

Generate 'Data Backed' Lead Generation Targets

  • Attribute Channel Contribution
  • Tweak Conversion Rates By Channel
  • Map To Sales Cycle Lengths
  • Build Long Term Financial Goals
  • Attribute Goal % To Inbound
  • Manage Internal Business Expectations Accurately
  • Consider Avg. Order Values
  • Downloadable PDF Report

Your Inbound Marketing ROI Results

Currency

Revenue Target

Avg. Order Value

Inbound % of Total Revenue

Timescale (years)

Sales Cycle (months)

Organic %

Social %

Paid %

Referral %

Organic %

Email %

Social %

Paid %

Referral %

Lead Generation Targets
You need

0 0

Inbound Leads
Across all channels
to generate

0 0

MQLs
at a conversion rate (%) of
to generate

0 0

SQLs
at a conversion rate (%) of
to generate

0 0

Customers
at a conversion rate of
to achieve your

0

0

Annual Revenue Target

Choose how to see your results

Download Your Free Lead Calculator Report

For A Lead Breakdown By Channel

Strategic Inbound ROI Report

Build The Internal Business Case For Inbound

This executive briefing is designed to introduce and outline inbound marketing to your sales and marketing teams. It describes the objectives and benefits of inbound, showing how the methodology maps to business goals, while providing a practical framework, timelines, and steps to take to implement a successful inbound strategy.

This executive briefing is designed to introduce and outline inbound marketing to your sales and marketing teams. It describes the objectives and benefits of inbound, showing how the methodology maps to business goals, while providing a practical framework, timelines, and steps to take to implement a successful inbound strategy.

  • How to implement inbound’s many moving parts successfully
  • How to build the business case for inbound
  • Frameworks, timelines and technology needed
  • Aligning marketing and sales
  • Measuring success for definite ROI
eBook cover

The Value of Inbound Marketing

68% of marketers using inbound say strategies are effective, vs 32% using outbound

Source: State of Inbound

46% of marketers say inbound creates higher ROI (just 12% say outbound is best)

Source: HubSpot

One third of marketers think outbound techniques are overrated

Source: HubSpot

Inbound Marketing Planning Service

Our inbound marketing planning service and pricing structure is designed to provide clients with a strategy to fit their unique goals, with the agility to adapt to changing business remits and delivery timescales.

Find out more

Our inbound marketing planning service and pricing structure is designed to provide clients with a strategy to fit their unique goals, with the agility to adapt to changing business remits and delivery timescales.

Find out more

  • Campaigns planned to your timescales
  • Adjustable reviews to rapid ramp up, or slow down campaigns
  • Agile campaigns for fast reactions to changing remits
  • Adaptable to align with quarterly budgets and goals
Inbound Marketing