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Web architecture can be split into 2 key components:
1) Web Design & Development
2) Software Design & Systems Development
Strategic IC can provide bespoke solutions for both these areas ensuring that the web front end and the back office system communicate efficiently and fulfill all client objectives.
1) Web Design & Development
We believe that design matters as much as the content and function of the site. We provide everything you need to get your business online. We will not baffle you with unnecessary jargon, but at the same time provide you with relevant information for business decisions and solutions.
We will design your site to appear high in the search engines and directories for your identified keywords and phrases thus driving relevant traffic to your site.
In planning the site we will discuss a wide variety of search engine marketing techniques both online and offline to drive visitors to your site and keep them coming back.
The web design process is made up of the following areas:
1) Planning
2) Design and coding
3) Promotion, feedback and maintenance of the site
Planning
This is essential if the site is to achieve its goal and communicate effectively with its target audience. We will:
- Help identify your target audience and the purpose of the site (e.g. maximise product sales),
- Plan the content of the site (via a quote/site map ),
- Discuss a promotion strategy (i.e. how to achieve relevant traffic to the site),
- Agree a timetable, including collation of content text, graphics etc., go live date,
- Setup and arrange hosting facilities.
Design and Coding
At this stage we begin graphical design and coding for the site as well as:
- Domain registration e.g. www.yourcompany.com,
- Set up e-mail accounts e.g. yourname@yourcompany.com,
- Design draft graphics, menu systems and animation's for your prior approval before integration into the site,
- Integration of text and other content,
- There usually follows a period of small amendments to the design to achieve the effect desired,
- Site testing and then GO LIVE, for the world to see.
- Promotion, Feedback and Maintenance
Search engine marketing
This final stage is very important to the continued success of the site, and may involve the following:
- Regular submission to search engines, directories and other web sites to notify the world of your presence,
- Off-line promotional strategy, e.g. press releases, targeted advertisements, web/e-mail address added to all stationery,
- Feedback from users and web site statistics (i.e. studying your visitors and their behavior at the site),
- Periodic update to the content of the site.
For more information on our search engine marketing services, please click here. |
