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Search Engine Marketing and promotion of a web site is one of the key aspects of our work.
We will design your site to appear high in the search engines and directories for your identified keywords and phrases thus driving relevant traffic to your site.
In planning the site we will discuss a wide variety of search engine marketing techniques both online and offline to drive visitors to your site and keep them coming back.
Some of these include:
- Organic
- On-Page Optimisation
- Meta Tag and Keyword design, ensuring the right phrases are embedded into your site
- Keyword Research
- Link Management (link exchanges with other sites)
- Pay Per Click (PPC)
- Paid submission services (e.g. Google
Adwords), where payment secures a high ranking position
for identified keywords
- Online Market Analysis (OMA)
- Email Marketing
- Tangibility
- Opt-in and out
- Distribution
- Shopping Engines
In order to quantify the value of the above search engine marketing techniques we provide regular in depth reports to help measure the effectiveness of our work. |