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Having a clear and up to date on-line strategy is imperative to achieving your web goals.
Gone are the days where just having a web site is enough. A
visitor now expects more from its experience and can place large
importance on its on-line impression of your company.
Strategic IC will help you consider the main key areas of development
and promotion so that any cost can be budgeted for with confidence
and developed in line with corporate objectives.
General points for consideration are as follows:
- Setting short / medium and long term site objectives
- Existing architecture / hosting environment
- Research into your client's requirements
- Site functionality
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- Competitor analysis
- Site tangibility / measurement
and monitoring
- On-line market evaluation including country barriers to entry and search considerations
- Site promotion and channel selection
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