Project Summary
Project Duration: 2 weeks
Launch Date: 10/11/11
Technologies Used
- HTML & CSS
- Javascript
- PHP, MYSQL
- Joomla CMS
- Photoshop
Project Objective:
In 2011 over 12% of visits to Bundlesofjoy-shopping.co.uk where from a mobile device and 85% of that was from an iOS device (iPhone / iPad). With this data in mind there was a business case for developing an iOS friendly experience.
In 2011 we launched a native iOS mobile application built in x-code, Apple's programming language for mobile devices. The mobile app pulled data from the main website and processes payment via their desktop payment gateway.
Client Background:
Bundles of joy have been online market leaders in the supply of personalised christening gifts, baby gifts and first birthday presents for over seven years and continue to grow and develop their product range. Bundles are renowned for their unique high quality products and fast turn around time.
Benefit:
- Faster user experience native to iOS device
- Push notification capability to allow for direct customer contact
- Higher conversion rates for existing traffic levels. 2010 converted at 2.01% through a mobile device. In 2011 it was 6.05%