The B2B Alliance is a collaboration between eight trade associations (Direct Marketing Association, ABBA, BPA, BPMA, iab) to help promote best practice within their disciplines focussing purely on the B2B market.

B2Balliance.info was developed as a resource to distribute this best practice documentation.

See some of the results we achieved for them in this short video below:

To deliver more relevant B2B best practice traffic to their ste. Success for this campaign would be measured by:

• the volume of best practice datasheet downloads
• The number of increased e-news registrations

The strategy

• To carry out a keyword research project filtering out any B2B marketing best practice terms that coincided with the Alliances members disciplines
• To optimise existing content management system for agreed key term list

To implement an off page online marketing campaign consisting of:

• Monthly article creation and syndication to high PR environments
• Social bookmarking and commentary on relevant B2B forums and blogs

Campaign results